Strategic Pricing and Management Accounting

Management accountants can help key stakeholders in the formulation and execution of pricing policy and show managers responsible for pricing decisions how they can be helped. The book analyses segmentation, value to customer, price-value maps, segmental pricing, product differentiation, and dynamic pricing, with traditional economic theory, showing how these ideas have implications for management accountants and the value they can bring to the business. It also provides a thorough overview of the field and offers a good introduction for researchers and students.

Format: Hardback
Length: 176 pages
Publication date: 11 November 2022
Publisher: Taylor & Francis Ltd

Management accountants play a crucial role in shaping and implementing pricing strategies and policies. However, their historical emphasis on cost management and operations often overshadows their potential as valuable business partners with marketing and sales professionals. This book aims to address this oversight by highlighting the ways in which management accountants can assist key stakeholders in formulating and executing pricing policies. It also equips management accountants with a comprehensive understanding of pricing theory, practical quantitative techniques, and the value they can bring to the pricing function.

The book delves into various pricing concepts, including segmentation, customer value, price-value maps, segmental pricing, product differentiation, and dynamic pricing. It integrates traditional economic theory with these ideas, demonstrating how management accountants can apply their analytical skills to help executives and pricing professionals leverage differences in customer valuation to enhance profits.

The book provides a thorough overview of the field, making it an invaluable resource for researchers and students. It also serves as a valuable guide for managers, marketers, and pricing professionals, showcasing how management accountants can support them in delivering superior pricing practices. By leveraging their expertise in financial analysis and data management, management accountants can contribute significantly to the success of organizations in competitive markets.

Weight: 512g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032224824